What will I learn in the Digital Marketing Executive program?

The Digital Marketing Executive program at White Banger Academy provides hands-on training with live projects, industry tools, and a curriculum designed with input from hiring partners. You will gain practical skills directly applicable to real-world job roles.

What certificate do I get after completing the course?

You receive a White Banger Specialised Diploma, widely recognised by our 500+ hiring partner network. The certificate is issued after successful completion of coursework and a final assessment.

What is the course fee and are there EMI options?

Course fees vary by duration (3 / 6 / 12 months). We offer flexible EMI payment options. Please fill our enquiry form or WhatsApp +91 97283-20132 for the current fee schedule.

Is placement guaranteed after completing the course?

White Banger provides 100% placement support — not a guarantee of employment, but active assistance including resume building, mock interviews, and direct referrals to our 500+ hiring partners. Our placement rate is 92%.

Do I need any prior experience to enroll?

No prior experience is required. The program is structured to take students from beginner to job-ready. Basic English literacy and access to a computer are sufficient to get started.

Digital Marketing Executive | Diploma in Digital Marketing Certification Program

About This Program

Practical, industry-focused program. 150+ modules, 3 hours/day. Covers SEO, Social Media, Google Ads, Website Creation, Ecommerce, Graphic Designing, and more. Live projects, certifications, freelancing guidance.

🎓WB Specialised Diploma Program

💼Placement Support Included

🏫Live Projects & Portfolio

🚀Industry-Relevant Curriculum

🤖AI Tools Integration

📋Beginner to Pro Track

Course Curriculum

Digital marketing ecosystem: overview of all channels (SEO, SEM, SMM, Content, Email, Affiliate, Influencer, Analytics)
Inbound vs outbound marketing; customer lifecycle: awareness → consideration → decision → retention
Setting up accounts: Google account, Google Analytics 4, Google Search Console, Google Ads, Meta Business Suite, social profiles
Overview of digital marketing tools landscape

Domain and hosting: GoDaddy, Namecheap, Hostinger; cPanel walkthrough; SSL certificate installation
WordPress: installation, themes (Astra, Elementor Hello), plugins (Yoast SEO, WP Rocket, Smush, Contact Form 7)
Elementor page builder: creating professional, conversion-optimised pages; landing page design principles
Mobile responsiveness testing; website speed optimisation (PageSpeed Insights, GTmetrix)
WooCommerce: setting up an online store, product pages, checkout, payment gateways (Razorpay, PayPal)

Keyword research: Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs Free — search volume, CPC, competition, long-tail keywords
On-page SEO: title tags (50–60 chars), meta descriptions (150–160 chars), H1–H6 structure, image ALT text, URL slugs, internal linking strategy, content optimisation (keyword density, LSI keywords, NLP terms)
Technical SEO: XML sitemap generation and submission, robots.txt configuration, canonical tags, 301 redirects, Core Web Vitals (LCP <2.5s, INP <200ms, CLS <0.1), structured data markup (JSON-LD: Organization, Article, Product, FAQ)
Off-page SEO: link building — guest posting strategy, HARO, broken link building, local citations (Justdial, Sulekha, India Mart), competitor backlink analysis
Local SEO: Google Business Profile setup, NAP consistency, review management, local keyword targeting, service area pages
Google Search Console: indexing, coverage report, search performance, URL inspection tool, core update monitoring

Canva: social media templates, ad creatives, email headers, infographics, presentation slides, YouTube thumbnails
Design principles for digital: visual hierarchy, colour for CTR improvement, typography for screen, brand consistency
Adobe Photoshop basics: image resizing, background removal, text overlay on images; banner creation (728x90, 300x250, 160x600)
Infographic creation: data visualisation principles, Canva infographic templates

Instagram: content strategy (Reels vs carousels vs Stories), Instagram algorithm understanding, hashtag research (30 hashtags: mix of niche, medium, broad), posting schedule, bio optimisation, highlights, shopping tags
Facebook: Page optimisation, Group management, organic content strategy, Event promotion, cross-posting to Instagram
LinkedIn: personal branding, company page management, B2B content strategy (articles, polls, documents), LinkedIn SEO (keyword-rich headline and summary), connection building strategies
YouTube: channel setup and optimisation (channel art, description, keywords), video SEO (title, tags, description, chapters, closed captions), Shorts strategy, thumbnail design
Content calendar: 30-day content plan with content pillars; repurposing long-form content into short-form; content batching
Social media analytics: Meta Insights, LinkedIn Analytics, YouTube Studio — tracking reach, engagement, follower growth, video performance

Amazon Seller Central: account setup, product listing (title, bullet points, description, search terms, A+ content), FBA vs FBM decision, sponsored product ads (keyword targeting, bid management), reviews management
Flipkart Seller Hub: product listing, inventory management, promotions; Meesho for resellers
WhatsApp Business: catalog setup, automated messages (greeting, away), broadcast lists; WhatsApp Business API basics
Instagram Shopping: product tagging, Shop setup, collection creation; Facebook Shop integration

Account and campaign structure: account → campaigns (Search, Display, Shopping, Video, Performance Max) → ad groups → keywords/audiences → ads
Keyword strategy: match types (broad, phrase ["], exact []), negative keywords, search term reports; keyword planner for new ideas
Search ads: responsive search ads (RSA) — 15 headlines, 4 descriptions, pinning options; ad extensions: sitelinks, callouts, structured snippets, call extensions, location extensions, price extensions
Display ads: responsive display ads (headlines, images, logos), Smart Display campaigns; audience targeting: custom intent, in-market, affinity, remarketing lists (RLSA); placement targeting; topic targeting
Shopping ads: Google Merchant Center setup, product feed requirements (title, description, price, GTIN, image), Shopping campaign setup; Performance Max campaigns for e-commerce
YouTube ads: TrueView in-stream (skippable after 5s), bumper ads (6s), Discovery ads; audience targeting for video
Bidding strategies: Manual CPC, Enhanced CPC, Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value
Conversion tracking: Google Ads tag installation, importing GA4 conversions, call conversion tracking; Google Tag Manager container setup and tag deployment
Campaign optimisation: Quality Score improvement (CTR, ad relevance, landing page experience), A/B testing ads, search term report clean-up, audience bid adjustments, device bid adjustments
Reporting: custom dashboards, automated rules, scheduling email reports; calculating ROAS, CPA, CPL

Email marketing strategy: list building (lead magnets, opt-in forms, pop-ups), list segmentation, buyer personas
Mailchimp/Brevo: campaign creation (template design, personalization tokens), A/B testing (subject line, content, send time)
Automation workflows: welcome series, abandoned cart, re-engagement, post-purchase
Email design: subject line best practices (emojis, numbers, questions), preview text, CTA button design, mobile-friendly templates, plain text vs HTML emails
Deliverability: spam filters, DKIM/SPF/DMARC setup, unsubscribe management, list hygiene

Google Analytics 4 (GA4): property setup, data streams, events (automatically collected, enhanced measurement, custom), conversions, audiences, acquisition reports (organic, direct, referral, paid), engagement metrics (sessions, bounce rate, avg session duration), exploration reports
UTM parameter framework: utm_source, utm_medium, utm_campaign, utm_term, utm_content; building UTM links; Google Campaign URL Builder
Attribution models: last click, first click, data-driven attribution; understanding conversion paths
Google Looker Studio (Data Studio): connecting GA4 and Ads data, creating shareable dashboards with KPI scorecards, charts, and tables
Monthly digital marketing reporting: organic traffic trend, keyword rankings, conversion rates, CPL, ROAS

Fiverr: profile optimisation, gig creation (title, description, packages, FAQ, portfolio), pricing tiers, buyer requests, gig extras
Upwork: profile score optimisation, proposal writing (addressing client needs, portfolio links, call-to-action), Connects usage, fixed-price vs hourly contracts
Freelancer.in: bidding on projects, building reputation
Portfolio development: selecting and presenting best projects, case study format
Pricing services: market rates for digital marketing services in India, retainer vs project models, raising rates
Client management: contracts, SOW (Scope of Work), communication cadence, revision policies, invoicing (Wave, Zoho Invoice)
Interview preparation: mock interviews, common digital marketing interview questions, Google/Meta certification study guide

Tools & Technologies

Google Ads Google Analytics 4 Google Search Console Meta Business Suite Google Looker Studio WordPress Elementor WooCommerce Canva Adobe Photoshop (basics) Mailchimp/Brevo SEMrush Ubersuggest Google Tag Manager HubSpot (intro) Yoast SEO

Career Progression

Marketing Intern

Digital Marketing Executive

Digital Marketing Manager

Digital Marketing Executive

About This Program

Course Curriculum

Tools & Technologies

Career Progression

Frequently Asked Questions

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